When you've spent good money on a first-rate color service, then you need this gentle Shampoo designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market.
Maintains over 88% of red hair color between color services
Adds strength, softness, and shine
Preserves over 86% of your hair color after 18 washes
Free-from SLE/SLES Sulfates
Directions: Apply to wet hair. Lather. Rinse. For best results, follow with Color Endure Conditioner.
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